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Augmented Reality can significantly enhance and highlight cultural tourism by providing an immersive experience. This study focuses on the evaluation of the “Virtual Street Museum” AR mobile application which enables the user to experience the ancient topography of Athens from a different aspect. This study begins with introducing cultural tourism and the impact AR can have on it. Then, some related work is presented. The third section briefly presents the “Virtual Street Museum” AR application while the fourth section acts as a short survey of the most widely used evaluation tools. Having outlined the chosen evaluation tool for the current application, the fifth section presents its results while in the final section conclusions and future work are presented. This study’s findings highlight the potential of utilizing AR technology in cultural tourism.

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Evaluating AR’s Impact on Cultural Tourism: The Virtual Street Museum

  • 会议论文

  • 发表日期：

    2025年

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  • Anastasios Giannaros,
  • Dimitrios Tsoukalos,
  • Konstantinos Kotsopoulos,
  • Nikolas Bilios,
  • Dimitrios Tsolis

摘要

Augmented Reality can significantly enhance and highlight cultural tourism by providing an immersive experience. This study focuses on the evaluation of the “Virtual Street Museum” AR mobile application which enables the user to experience the ancient topography of Athens from a different aspect. This study begins with introducing cultural tourism and the impact AR can have on it. Then, some related work is presented. The third section briefly presents the “Virtual Street Museum” AR application while the fourth section acts as a short survey of the most widely used evaluation tools. Having outlined the chosen evaluation tool for the current application, the fifth section presents its results while in the final section conclusions and future work are presented. This study’s findings highlight the potential of utilizing AR technology in cultural tourism.