This article is devoted to the study of the most effective strategies for teaching Italian, which can be adapted to the needs of non-linguist students. The article mentions the importance of Italian language learning programs, emphasizing the need for their adaptation to specific fields of student activity. The goal of the article is to present the most effective strategies for teaching Italian, which can be adapted to the needs of non-linguist students. The research methods include the analysis of already existing Italian language teaching methods, the study of the characteristics of students, the development of new learning strategies. The teaching methods proposed in the article can be used by teachers of the Italian language to improve the effectiveness of teaching students of non-linguistic faculties. New strategies for teaching the Italian language based on the practical application of the language and the active involvement of students in the learning process are proposed. Recommendations have been developed to adapt existing programs to the interests of students of non-linguistic faculties. The importance of developing communication skills and expanding the lexical horizons of students in accordance with their professional orientation is substantiated. This article is based on the RUDN Hotel Business and Tourism Institute.