The Article presents an empirical analysis of the features of Intercultural business communication between India and Russia from the prism of Edward Hall’s ‘silent Language’ in wake of growing economic cooperation and trade between two nations. The study explores the similarities and differences between the non-verbal communication in the business culture of the two countries, based on both primary and secondary sources of information. The differences with reference to their use of Context, Time (chronemics) and Space (proxemics) are explored. The analysis concludes that although both countries have been close partners historically, they are different and have unique cultural dynamics that is reflected in their distinct nonverbal communication styles. It is proposed that the business entrepreneurs from these countries who intent to engage and transact with each other need to indulge and accustom themselves thoroughly with the unspoken section of the business communication and culture for productive outcomes. The findings will assist and encourage companies and individual entrepreneurs in enhancing understanding and cooperation by harmonizing expectations and adapting to each other’s communication styles.

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Understanding Intercultural Interactions in Business Communication: India and Russia

  • Parul Tyagi,
  • Gaurav Sharma

摘要

The Article presents an empirical analysis of the features of Intercultural business communication between India and Russia from the prism of Edward Hall’s ‘silent Language’ in wake of growing economic cooperation and trade between two nations. The study explores the similarities and differences between the non-verbal communication in the business culture of the two countries, based on both primary and secondary sources of information. The differences with reference to their use of Context, Time (chronemics) and Space (proxemics) are explored. The analysis concludes that although both countries have been close partners historically, they are different and have unique cultural dynamics that is reflected in their distinct nonverbal communication styles. It is proposed that the business entrepreneurs from these countries who intent to engage and transact with each other need to indulge and accustom themselves thoroughly with the unspoken section of the business communication and culture for productive outcomes. The findings will assist and encourage companies and individual entrepreneurs in enhancing understanding and cooperation by harmonizing expectations and adapting to each other’s communication styles.