Stakeholder management is a need for any organisation’s operations, but it is crucial for environmental communication in Africa in particular. Finding, assessing, and communicating with individuals or groups involved in environmental communication are all necessary. Stakeholders must be successfully engaged in environmental communication for there to be credibility, support, and ultimately long-term success. Given stakeholders’ significant effect on public opinion and decision-making around environmental issues, it is important to comprehend the diverse range of stakeholders involved in environmental communication. This chapter’s major focus is on stakeholders’ engagement in environmental communication. The chapter begins with a description of stakeholder’s engagement and examines its importance in environmental communication. The chapter then discusses the many categories of stakeholders in environmental communication. The chapter ends by analysing current disputes among stakeholders and potential solutions to these conflicts.

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Stakeholder Engagement in Environmental Communication

  • Given Mutinta

摘要

Stakeholder management is a need for any organisation’s operations, but it is crucial for environmental communication in Africa in particular. Finding, assessing, and communicating with individuals or groups involved in environmental communication are all necessary. Stakeholders must be successfully engaged in environmental communication for there to be credibility, support, and ultimately long-term success. Given stakeholders’ significant effect on public opinion and decision-making around environmental issues, it is important to comprehend the diverse range of stakeholders involved in environmental communication. This chapter’s major focus is on stakeholders’ engagement in environmental communication. The chapter begins with a description of stakeholder’s engagement and examines its importance in environmental communication. The chapter then discusses the many categories of stakeholders in environmental communication. The chapter ends by analysing current disputes among stakeholders and potential solutions to these conflicts.