Environmental communication is the process of informing various audiences about environmental issues, challenges, and solutions. With time, environmental communication has evolved and is now crucial for changing attitudes, influencing behaviours, and raising public awareness of environmental preservation and sustainability. This chapter introduces the concept of environmental communication. The first part of the chapter covers the concept and history of environmental communication. The second part examines the factors that influenced the development of environmental communication as well as the effective principles of environmental communication. By understanding what constitutes environmental communication, organisations can effectively communicate about environmental issues and encourage action at the individual, interpersonal, community, and societal levels.

错误:搜索内容不能为空,请输入英文关键词
错误:关键词超出字数限制,请精简
高级检索

Introduction to Environmental Communication

  • Given Mutinta

摘要

Environmental communication is the process of informing various audiences about environmental issues, challenges, and solutions. With time, environmental communication has evolved and is now crucial for changing attitudes, influencing behaviours, and raising public awareness of environmental preservation and sustainability. This chapter introduces the concept of environmental communication. The first part of the chapter covers the concept and history of environmental communication. The second part examines the factors that influenced the development of environmental communication as well as the effective principles of environmental communication. By understanding what constitutes environmental communication, organisations can effectively communicate about environmental issues and encourage action at the individual, interpersonal, community, and societal levels.