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The use of generative Artificial Intelligence to simulate moments with deceased loved ones has increased on social media, serving as a tribute and a means of preserving affective memories. This study analyzes users’ emotional reactions and perceptions regarding AI-generated simulations of dead individuals, based on comments posted on Instagram and TikTok. The findings suggest that when AI is not made explicit, the content is widely naturalized, eliciting intense emotional responses with limited critical awareness. In contrast, when transparency is present, additional interpretative layers emerge, including recognition of commercial interests, technical and financial frustrations, and emotional discomfort.

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Exploring Social Media Comments on Posthumous Interactions Generated by Artificial Intelligence

  • 会议论文

  • 发表日期：

    2026年

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  • Maria Fernanda Lira,
  • Vih Angel Silveira Silva,
  • Cristiano Maciel,
  • Luciana C. L. De Faria Borges,
  • Patricia C. de Souza

摘要

The use of generative Artificial Intelligence to simulate moments with deceased loved ones has increased on social media, serving as a tribute and a means of preserving affective memories. This study analyzes users’ emotional reactions and perceptions regarding AI-generated simulations of dead individuals, based on comments posted on Instagram and TikTok. The findings suggest that when AI is not made explicit, the content is widely naturalized, eliciting intense emotional responses with limited critical awareness. In contrast, when transparency is present, additional interpretative layers emerge, including recognition of commercial interests, technical and financial frustrations, and emotional discomfort.