As more people participate in gambling online, adding focus to the interaction design aspect of responsible gambling and related tools can improve their use and the goal of reducing gambling harm. An example of such an experiment was conducted to explore how receiving a message about a recent increase in risky gambling behavior can potentially influence and encourage players to set or change playing limits, take a break from playing, or complete a self-assessment. The message was set up as an A/B test with two types of message framing without a control group and was carried out live on the Norsk Tipping app and website, sent to 122,214 players over the span of two and a half months. The results show that roughly one in three went on to get further information, with more players doing so of those who received a message using general framing than negative framing, and one in ten decided to take some form of action based on the information they received, with negative framing being more effective in this percentage wise.