The ideas in this chapter investigate the role of audience(s) in environmental communication. While audience, as a concept, can be complex, we provide strategies for scaling the idea of audience and considerations to make when writing for general types of them. The different scales of audiences that are addressed include local, national, and global. For types of audiences, we organize them into the following categories: public, governmental, commercial, and academic and research. The chapter also includes content for writing for resistant and digital audiences. Ultimately, the goal is to provide environmental communicators with a framework to consider audiences when creating content to affect change.