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Globalization and digital transformation drive organizations to invest in Big Data Analytics (BDA), yet its effective use in Jordanian industrial SMEs remains underexplored. With Jordan lagging in BDA research, further study is needed to assess its impact on operational performance and growth. This research confirms that planning, investment decision-making, coordination, and control positively influence performance. The findings offer insights for Jordanian SMEs to integrate BDA frameworks, enabling digital transformation, efficiency, and competitiveness through targeted strategies.

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The Nexus Between BDA Management Capability and Sustainable Performance in Jordanian Industrial SMEs

  • 章节

  • 发表日期：

    2026年

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  • Suleiman Ibrahim Shelash Mohammad,
  • Anber Abraheem Shlash Mohammad,
  • Asokan Vasudevan,
  • Khaleel Ibrahim Al-Daoud,
  • Raeda Zaki Almomani,
  • Ali Mahmoud Abdallah Alrabei,
  • Abdullah Ibrahim Mohammad,
  • Sam Toong Hai,
  • Muhamad Saufi Che Rusuli,
  • Ala’a M. Al-Momani

摘要

Globalization and digital transformation drive organizations to invest in Big Data Analytics (BDA), yet its effective use in Jordanian industrial SMEs remains underexplored. With Jordan lagging in BDA research, further study is needed to assess its impact on operational performance and growth. This research confirms that planning, investment decision-making, coordination, and control positively influence performance. The findings offer insights for Jordanian SMEs to integrate BDA frameworks, enabling digital transformation, efficiency, and competitiveness through targeted strategies.