In environments where social responsibility drives corporate success, opinions of institutions by stakeholders become more important. This research investigates how students at Jordanian private colleges see organizations in terms of moral, legal, and financial obligations. Students, being discriminating customers and future professionals, have a different knowledge of how company social activities affect their reputation. Driven by social duty, this study uses a quantitative approach using structural equation modeling to investigate student data. The findings show that the mental picture of an organization is largely shaped by its economic obligations, which center on financial stability and society benefit. At the same time, moral responsibility—which stresses moral behavior and values—emerges as the most relevant and underlines the growing relevance of ethics in students’ contacts with businesses. Although fundamental, legal responsibility has a more subdued impact as it defines the way companies have to follow the law to keep their credibility.