The Impact of Internal Marketing Practices on Employee Satisfaction
摘要
The present study seeks to examine the impact of internal marketing practices on the satisfaction of employees in the Jordanian public sector. Specifically, it tests the effect of empowerment, training programs, incentives and rewards, and internal communication on the overall satisfaction of employees. In this quantitative approach, data collection has been done through survey questionnaires from a sample of 276 employees at the Ministry of Education, and the relationships have been analyzed by applying SEM. The findings show that incentives and rewards create the most powerful positive influence on employee satisfaction, followed very closely by internal communication. Empowerment and training programs turn out to be very relevant to employee satisfaction but produce a slightly less strong impact than reward and communications practices. These results bring into sharp focus the immense role well-structured incentive systems and open internal communication can play in creating more satisfied employees. The findings indeed provide some useful insights to the managers and the HR professionals that the employees need to be rewarded, and communication needs to be made more transparent for better satisfaction levels. If the Jordanian organizations focus on internal marketing practices, they will have a more motivated and engaged workforce, which would lead them to productivity and organizational success.