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The objective of this study is to investigate how corporate social responsibility affects public university corporate image in Jordan. To thus escape the time and budget restrictions of the study, the present re-search used a cross-sectional approach. The present studies focused on a population made of Jordanian public university students. The great volume of the research population made a thorough survey impractical. With a minimum sample size of 200 valid replies, the convenience sampling technique was therefore used. The results of the research showed that the impressions of social responsibility of a firm affect its reputation. This may be justified by the fact that a company’s excellent image is developed by a range of humanitarian-related activities, including philanthropic donations, which in turn help to provide a positive impression of the firm among colleagues and customers.

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The Impact of Customers’ Perception of Corporate Social Responsibility on Enhancing Corporate Image

  • 章节

  • 发表日期：

    2026年

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  • Anber Abraheem Shlash Mohammad,
  • A. Vasudevan,
  • Suleiman Ibrahim,
  • Khaleel Al-Daoud,
  • Partakson Romun Chiru,
  • Hassan Ali Al-Ababneh,
  • Cheng Qian,
  • Ruba Jafar Kutieshat,
  • Thulasi Manoharan

摘要

The objective of this study is to investigate how corporate social responsibility affects public university corporate image in Jordan. To thus escape the time and budget restrictions of the study, the present re-search used a cross-sectional approach. The present studies focused on a population made of Jordanian public university students. The great volume of the research population made a thorough survey impractical. With a minimum sample size of 200 valid replies, the convenience sampling technique was therefore used. The results of the research showed that the impressions of social responsibility of a firm affect its reputation. This may be justified by the fact that a company’s excellent image is developed by a range of humanitarian-related activities, including philanthropic donations, which in turn help to provide a positive impression of the firm among colleagues and customers.