This paper thus discusses the landscape of artificial intelligence applications in international business today, highlighting the pressing challenges on the path forward together with implications for research and practice going forward. By analyzing existing solutions and analysing future trends, this research describes step by step how organizations can take advantage of AI technologies and face the challenges of international business. The analysis ends with practical, actionable recommendations for international business researchers and practitioners.

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Artificial Intelligence for International Business: Its Use, Challenges, and Suggestions for Future Research and Practice

  • Faisal Asad Farid Aburub,
  • Suleiman Ibrahim Shelash Mohammad,
  • Asokan Vasudevan,
  • Khaleel Ibrahim Al-Daoud,
  • Sharmila Devi Ramachandaran,
  • Nawaf Alshdaifat,
  • Annie Wang Pei Ling,
  • Najah Al-Shanableh,
  • Muhamad Saufi Che Rusuli

摘要

This paper thus discusses the landscape of artificial intelligence applications in international business today, highlighting the pressing challenges on the path forward together with implications for research and practice going forward. By analyzing existing solutions and analysing future trends, this research describes step by step how organizations can take advantage of AI technologies and face the challenges of international business. The analysis ends with practical, actionable recommendations for international business researchers and practitioners.