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In this chapter, we first describe the research related to the outcomes of consumption happiness, both organizational and personal outcomes. These include positive brand evaluation, brand loyalty, positive word-of-mouth communication, brand trust, altruistic behavior, and satisfaction with consumer life.

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Outcomes of Consumption Happiness

  • 章节

  • 发表日期：

    2025年

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  • Dong-Jin Lee,
  • M. Joseph Sirgy

摘要

In this chapter, we first describe the research related to the outcomes of consumption happiness, both organizational and personal outcomes. These include positive brand evaluation, brand loyalty, positive word-of-mouth communication, brand trust, altruistic behavior, and satisfaction with consumer life.