In today’s digital world, marketing is growing bigger in terms of its meaning, coverage, and customer satisfaction. Digital marketing helps companies to connect with their suspects to prospects easily anytime when they are online. It is also cost-effective when compared to other marketing methods. Affiliate marketing is one of the types of digital marketing which is purely performance based through intermediaries. Affiliate marketing is a need in the current business sphere. Every business need affiliate marketing. Since the pandemic, the education system has also shifted online. This created a wonderful opportunity for several online education platforms that used affiliate marketing to their advantage to attract students across the globe. The E-Commerce affiliates have also been minting money from the businesses that approach them for marketing. They provide several payment options that may make the business feel more cost-effective than other advertisement modes. Keeping this as a focus, the current research aimed to study the role of affiliate marketing in converting potential customers to prospective customers. It understands the customers’ perspective on the affiliates they come across on the various platforms and their interest in becoming prospects of the online education system. It has also come up with a few suggestions for online education platforms to use these affiliates in a more advantageous way to reach out wide even in the future.