In today’s Business Environment, Brand Loyalty and Trust from customers is required to withstand the competition and to win the trust, business has to move ahead of traditional marketing techniques and is expected to use the new innovative marketing techniques. This study delves to explore the impact of neuro marketing strategies on consumer behaviour by focusing on subconscious triggering about brand authenticity. Neuro Marketing is an integrated concept of neuroscience and marketing which examines the factors including visual appeal, sensory elements which is trying to connect the consumers through emotional storytelling as part of consumer engagement. This study addresses the research gap of consumers in Coimbatore district by evaluating the triggering factors which optimizes the emotional connections and loyalty. A descriptive research design with convenience sampling used for the study by gathering responses from 141 participants familiar with brand marketing strategies. Primary data were collected through structured questionnaires focusing on demographic characteristics, perceptions of neuro marketing strategies, and brand credibility. The findings reveal that Emotional Engagement factors have significant influence in consumer behavior.