This research aims to investigate the complex interaction that exists between social media and consumer behavior, with a focus on the garment industry. Social media platforms have made fashion more accessible to everyone by allowing users from all backgrounds to share their personal style, tastes, and wardrobe selections with a worldwide audience. The main aim of this study is to look into how social media affects clothing-buying behavior among consumers. The researcher used Closed-ended questions with a Likert scale to assess opinions about social media's influence, preferences for buying clothes, and degrees of interaction with social media content about clothes. The analysis of the collected data was done using statistical methods such as Pearson's correlation coefficients. Diverse attitudes were expressed by respondents regarding the impact of social media on clothing purchases. The study emphasized how different people's levels of engagement with content related to clothes on various social media platforms differ, as do their perceptions of the pressure to follow fashion trends because of social media influences.