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As small and medium sized firms (SMEs) mature within a rapidly changing environment, market orientation (MO) acts an essential force in advancing corporate success. Innovative capability (IC) and environmental uncertainty (EU) often play an intervening role in the efficacy of MO in contributing to SME performance. The purpose of this study is to estimate the moderating role of environmental uncertainty on the relationship between market orientation and small and medium sized enterprise performance that is mediated by innovation capability. Moreover, the study highlights that IC helps SMEs translate market insights into new solutions to offer them a competitive edge as well as improve their operational efficiency. When the circumstances surrounding operations are unpredictable, companies need to become more adaptive through innovation, thus being increasingly able to reap the beneficial impacts of MO on performance. This thesis integrates these aspects to elucidate how SMEs could be leveraging MO and IC to overcome external constraints to enable their sustainable growth. The results on the collaborative functions of MO, IC, and EU improve on existing literature of SME Performance. Implications for practitioners and future study are offered along with strategic insights for SMEs competing in unpredictable and competitive market places.

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Entrepreneurial Leadership and Business Model Innovation: A New Model for Understanding Sustainability in Small and Medium-Sized Enterprises

  • 章节

  • 发表日期：

    2026年

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  • Siddig Balal Ibrahim,
  • Mohamed Alnor Adam,
  • Ali Ateeq,
  • Fajer Danish,
  • Nasser A. Saif Almuraqab

摘要

As small and medium sized firms (SMEs) mature within a rapidly changing environment, market orientation (MO) acts an essential force in advancing corporate success. Innovative capability (IC) and environmental uncertainty (EU) often play an intervening role in the efficacy of MO in contributing to SME performance. The purpose of this study is to estimate the moderating role of environmental uncertainty on the relationship between market orientation and small and medium sized enterprise performance that is mediated by innovation capability. Moreover, the study highlights that IC helps SMEs translate market insights into new solutions to offer them a competitive edge as well as improve their operational efficiency. When the circumstances surrounding operations are unpredictable, companies need to become more adaptive through innovation, thus being increasingly able to reap the beneficial impacts of MO on performance. This thesis integrates these aspects to elucidate how SMEs could be leveraging MO and IC to overcome external constraints to enable their sustainable growth. The results on the collaborative functions of MO, IC, and EU improve on existing literature of SME Performance. Implications for practitioners and future study are offered along with strategic insights for SMEs competing in unpredictable and competitive market places.