The purpose of this study is to investigate the impact of digital marketing strategies on customer satisfaction in the Bahraini Retail Sector. Drawing on a quantitative approach of 105 survey responses, the study assesses the impact of social media marketing, search engine optimization (SEO) and email marketing on consumers perceptions, attitudes and loyalty. The results indicate a strong positive association between effective digital marketing strategies and customer satisfaction. Personalization, flexible customer service and smooth digital experiences were all called out as “key” in driving consumer engagement and loyalty. The study is based on the Expectancy Disconfirmation Theory (EDT), highlighting the importance of the alignment of Digital Marketing activities and consumer expectations and satisfaction. Moderation analysis further highlights the buffering role of customer service quality when expectations are not met. Findings offer practical insights for Bahraini retailers in adopting digital marketing practices to increase customer loyalty and competitive edge.