The article discusses the topical issue of the use of AI assistants in the educational process of universities, which is becoming especially important in the context of the rapid development of digital technologies. Artificial intelligence, as one of the key tools of our time, is being actively introduced into the educational sphere, allowing us to optimize routine tasks and increase the effectiveness of the educational process. AI assistants are able not only to automate tasks such as checking assignments, drawing up curricula and analyzing student performance, but also to provide personalized recommendations for students, which significantly improves the quality of learning and creates an immersive environment for students. This article examines the role of AI assistants as a tool to support teachers in the educational process of universities. The main advantages of using them are considered, including improving the effectiveness of teachers, reducing the burden on teaching staff and the possibility of a more flexible approach to student learning. Attention is paid to the difficulties and limitations associated with the introduction of AI technologies, such as the need to adapt existing educational programs and the ethical aspects of using artificial intelligence. The purpose of the study is to analyze the effectiveness of using AI assistants in various educational environments, as well as to identify key factors for the successful integration of these technologies into the educational process. Based on the analysis, recommendations are offered for teachers on the optimal use of AI assistants, taking into account the specifics of educational tasks. The article will be useful both for researchers in the field of educational technologies using IT tools, and for practitioners interested in optimizing and improving the quality of the educational process.