This chapter explicates the theoretical assumptions behind the methodological conceptualizations applied in the book. It explains what is meant by the moral casting of participants, the relational scaffolding of justifications, and the dramaturgical consequentiality of identifications in the context of political rhetoric and explains how these concepts can be of use in gaining a better understanding of the persuasive effects mobilized in argumentation. It explains how actor identifications become rhetorical assets in political argumentation on various democratic arenas. The analytic angle of ‘moral casting’ is introduced to shed light on the rhetorical force of the evaluative constellation of actors accomplished through ascribing morally evaluative roles to the key actors in the political scene at hand. Relevant actors are identified and placed in temporal trajectories, which organizes the social scenery into normative interrelations and works to scaffold the argument. These normative transactions exerted in the discursive portrayal of political events become consequential to the dramaturgical organization of the scene, entailing identifications and storylines that run across the interactional encounter on site, the cultural stocks of meaning, and the occasioned event descriptions, providing a tempting interpretative setup for the audience to engage in.