In this chapter we describe the communication strategy that was developed for the ARS project, how this strategy was implemented in different media and in-person events, and how we assessed the communication results. In Sect. 1 we present the challenges involved in the communication of complex scientific subjects, and in Sect. 2 we address the specific problems of communicating autonomous medical robotics, which would, eventually, affect the lives of people attending our seminars. In Sect. 3 we present the specific elements of the ARS project, such as logo, project identity, audiences and communication channels. Section 4 describes the on-line communication of the ARS project, based on giving a “face” to the scientific concepts, by asking the researchers involved to record brief statements about their work. Section 5 describes the in-person activities, consisting of seminars and short courses, workshops and one-to-one discussions. Finally, Sect. 6 discusses the outcomes of the communication in terms of qualitative and quantitative assessments, and the important lesson learned while interacting with the audiences.