Against the backdrop of martial law and a recovery-driven economy, the study of sustainable development principles and corporate responsibility within the hospitality industry has gained particular relevance). These dimensions are critical determinants of the industry’s competitiveness, aligning with global trends in business greening, social accountability, ethical consumption, and digital transformation. Considering the unique operational context of Ukraine’s hospitality sector, examining international best practices and modern digital and technological trends becomes vital for establishing effective recovery mechanisms and long-term sustainability. A comprehensive analysis of the domestic hospitality industry in light of global and EU integration trends enabled the identification of strategic mechanisms to enhance the resilience, efficiency, and international competitiveness of Ukrainian hospitality enterprises. The study emphasizes the practical implementation of ESG principles, synergy of digital technologies, intelligent control systems, and social inclusion as foundational elements of contemporary management strategies. Key development priorities include ecologically driven infrastructure reintegration, socially responsible restructuring of human capital, and resource-efficient technological modernization. The article also highlights the harmonization of the regulatory framework with EU directives, implementation of smart solutions, digital monitoring tools, the adoption of intelligent management systems, grant-based support for sustainable initiatives, and the adaption business models to circular economy principles.