The adoption of Bitcoin in Indonesia remains low despite growing public interest in cryptocurrency. This study analyzes factors influencing individuals’ intentions to adopt Bitcoin, focusing on perceptions, financial literacy, and trust. Variables such as perceived usefulness, ease of use, value, financial literacy, risk, security, privacy, and trust were examined using a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that perceptions of ease of use, usefulness, value, and financial literacy positively impact adoption intention, directly and indirectly through trust. The study highlights trust as a key factor in Bitcoin adoption in Indonesia and contributes to the development of effective cryptocurrency adoption strategies.