This study attempts to understand multidimensional brand loyalty from several past works of literature. This paper introduces and explains ten multidimensional brand loyalty collected as a literature review. The results of the development of dimensions in measuring brand loyalty are presented alongside this resource. These results suggest that there is a development of interrelated multidimensional brand loyalty from previous research to its application in business sustainability. From several multidimensional brand loyalty, it can be concluded that several dimensions have been tested and are generally accepted and there is a new multidimensional is presented as an inducement to further discussions. The paper concludes with a recommendation that brand loyalty researchers re-evaluate the multidimensional brand loyalty that can be adapted to future marketing conditions.