The current chapter reviews theories related to storytelling for branding of corporates. These theoretical perspectives include, but are not limited to, Drama theory, Impression Management Theory, Consumer Storytelling Theory, Narrative Theory, among others. The interplay between the themes and elements of the stories for branding of corporates and impression management strategies illustrates their collective influence and/or impact on internal and external stakeholders’ perceptions of the corporate brand. Moreover, the theoretical review critically engages with the ongoing discourses surrounding the application of impression management theory as a conceptual framework for future research studies on storytelling for branding of corporates.