The adoption of green technology has gained significant attention in recent years due to concerns about environmental degradation, climate change and promoting sustainable living. However, the adoption of green technology among household for domestic use still not explored properly. Various factors influence individuals and organizations to adopt sustainable green technologies due to its enormous benefits. It indicates there is a need to understand why people accept or reject green technologies. Thus, the chapter aims to examine the factors influencing the intention of people to use green technology comprehensively. By using the Technology Acceptance Model (TAM) framework, chapter emphasises mainly on perceived usefulness and perceived ease of use as an essential aspect to use green technology. The study uses a quantitative research approach and collects primary data from the respondents using the appliance and having concern of green environment. The model was validated using empirical data from an online survey questionnaire filled by a sample of 318 household which assesses people usage intentions and appliances performance. Structural Equation modelling has been used by using Amos 28 to analyse the model. The findings exhibit that perceived usefulness and perceived ease of use has a direct positive effect on behavioural intentions of people which in turn significantly & positively affects the adoption of green technology among household. The chapter also provides benefits and insights, theoretically and practically to the policymaker, government, practitioner, academicians and green technology providers to design effective policies and strategies to enhance the adoption of green and sustainable technology.

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Going Green at Home: Unveiling the Drivers of Green Technologies Adoption

  • Rachana Vishwakarma,
  • Saket Mishra,
  • Aishwarya

摘要

The adoption of green technology has gained significant attention in recent years due to concerns about environmental degradation, climate change and promoting sustainable living. However, the adoption of green technology among household for domestic use still not explored properly. Various factors influence individuals and organizations to adopt sustainable green technologies due to its enormous benefits. It indicates there is a need to understand why people accept or reject green technologies. Thus, the chapter aims to examine the factors influencing the intention of people to use green technology comprehensively. By using the Technology Acceptance Model (TAM) framework, chapter emphasises mainly on perceived usefulness and perceived ease of use as an essential aspect to use green technology. The study uses a quantitative research approach and collects primary data from the respondents using the appliance and having concern of green environment. The model was validated using empirical data from an online survey questionnaire filled by a sample of 318 household which assesses people usage intentions and appliances performance. Structural Equation modelling has been used by using Amos 28 to analyse the model. The findings exhibit that perceived usefulness and perceived ease of use has a direct positive effect on behavioural intentions of people which in turn significantly & positively affects the adoption of green technology among household. The chapter also provides benefits and insights, theoretically and practically to the policymaker, government, practitioner, academicians and green technology providers to design effective policies and strategies to enhance the adoption of green and sustainable technology.