The hedonic component of food reward is the result of an integrative process where the sensory and perceptual information about the food or drink is combined with a range of factors unrelated to the product itself, such as the individual’s physiological status, personal experiences, culture, and context. This perceptual and evaluative component of reward has been regarded as a key predictor of food consumption. Hedonic measures obtained in response to food and drink products have great importance in sensory and consumer science and are used to inform decision-making in new product development. In this context, the aim of the chapter is to review methodological approaches to measure liking for food and drink. The most popular methods are presented, including explicit and implicit approaches. The advantages and disadvantages of the methods are discussed from a critical perspective and recommendations for practitioners are provided.