This research study examines the commodification of content within the context of digital activism using Vincent Mosco’s commodification of communication theory focusing on the commodification of content and Malcolm Baldridge’s framework of performance excellence in digital activism within Pandawara group’s Instagram @pandawaragroup and their environmental cleaning activities content while also focusing on how it plays a part in educational contexts that leads to a wider audience engagement. Through the use of qualitative content analysis and thematic analysis, we explore the Instagram account of Pandawara, to investigate the ways in which content is transformed into a commodity by applying the media aesthetics theory and conducting thematic analysis to search for themes and any indications of how as well as finding out how to use this for educational purposes. The results show that media aesthetics play a part in creating a major dynamic for content creation by making it visually stunning in different ways of camerawork and special effects while also boosting the image of the group which also leads to amazing performance excellence by the group. Nevertheless, recommendations are made for future research.