In recent years, educators have observed a significant decline in student engagement, particularly in subjects involving demanding content. This lack of interest has resulted in high absenteeism rates and a general struggle to absorb the presented material. Students are increasingly exposed to external distractions, leading to a lack of concentration and motivation. In some cases, students seek refuge in online games during classes. To address these issues, this paper conducts a comprehensive and in-depth review of the use of Game-Based Learning (GBL) and Gamification in education, with a specific focus on higher education. In this investigation, our objective is to foster a more interactive learning environment and, ultimately, enhance the overall educational experience, inspiring educators to create a dynamic learning environment that captivates students and renews their enthusiasm for academic pursuits.