Technological innovations for fishing emerge from actors with different knowledge systems and have a significant impact on local knowledge and practices. Understanding how fishers’ traditional knowledge is intertwined with the contributions of foreign technological innovations is fundamental to understanding technological appropriation in small-scale fisheries. This process, known as “technological syncretism,” reveals not only how but also the advantages and challenges that emerge from the confluence of diverse knowledge systems. To gain a deeper understanding of syncretism, this chapter examines Pepe Bots, a chatbot developed within the “Fishing and Oil” project. We present an outline of the current use of technological tools in small-scale fisheries in the southwestern Gulf of Mexico, focusing especially on the states of Tabasco and Campeche. In addition, we analyze the interaction between the local knowledge of fishers and the information provided by Pepe Bots. We reflect on the stakes implied in co-production to develop technological solutions that focus on the experiences, skills, and needs of technology users, as well as the opportunities and challenges of an ethical and reflective practice that respects and values diverse knowledge and practices.