For traditional products, the country of origin influences perceptions of quality and value. However, its impact on embedded systems and software remains largely unexplored, partly due to inherent challenges in determining provenance. With the rise of Internet of Things devices, identifying a product’s origin may be an important component in consumer trust. This study explores how a country impacts American consumer perceptions of security. Building on previous work, we examine the interaction between country of origin and different types of cybersecurity labels. We surveyed 400 participants who were asked to select the most secure product, using either binary or graded labels. Half of the participants were primed with warnings to create more risk-aware participants. As the Federal Communications Commission continues to shepherd the US Cyber Trust Mark program, this research offers empirical results on how design and risk communication may influence consumers’ abilities to make more informed decisions.