In recent e-commerce, deals in agricultural products have also increased. The service of direct farm delivery displays each farmer’s photo to present the farm producer’s information. Their photos are composed of different elements of each subject. We focus on the effects of these various elements, such as farmers’ gender, age, facial expressions, and agricultural products. This study reports the effects of different photos composed of each element.

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Analysis of Impression from Different Elements of the Subject in a Farmer’s Photo on Direct Farm Delivery - Comparison of Subjects’ Gender, Age, and Facial Expressions

  • Mai Iyonaga,
  • Ken Ishibashi

摘要

In recent e-commerce, deals in agricultural products have also increased. The service of direct farm delivery displays each farmer’s photo to present the farm producer’s information. Their photos are composed of different elements of each subject. We focus on the effects of these various elements, such as farmers’ gender, age, facial expressions, and agricultural products. This study reports the effects of different photos composed of each element.