Which of the most popular technologies most recently vanished from view as soon as it appeared? Metaverse is the answer. There was a lot of anticipation generated by the innovative idea that promises to permanently alter our digital experiences. However, it appears to have subsided over 2 years after Mark Zuckerberg renamed Facebook as Meta, establishing the social media behemoth as the forerunner of the physical world’s parallel reality. In the current context, Virtual influencers are on the rise and studies address them as computer-generated characters that draw followers on online platforms. The expansion of the virtual space has given influencers an opportunity to lead and spearhead dynamic immersive technologies, ranging from virtual reality (VR) to blockchain related properties such as NFTs and the metaverse not only to create individual brand personas but also to globally keep the audience engaged. The chapter navigates through the role of influencers in the metaverse emphasizing on the emerging strategies, leveraged by VI’s to thrive and grow in the Metaverse, creating content and utilizing the ecosystem for collaborating and striking lucrative brand partnerships and curating digital assets. It delves into the possibility of building innovative monetisation platforms and revenue generation streams by VI’s through live events activations and interactive experiences for the audience.