Introduction: Organic food has been seen to aid health and the environment. It does not contain synthetic pesticides or GMOs, and it supports both life of humans in general as well as ecological sustainability (Smith and Robinson 2023; Down to Earth 2020). With the increasing participation of consumers, the impacts of these factors on the acceptance of organic food become clear. Statistics and research we now give here aim at quantifying exactly those impacts in modern daily life. This paper is dedicated to exploring which personal factors, such as age, education and income, affect acceptance of organic food so as to offer guidance both through effective marketing strategies and by providing suggestions for government policy (Patel and Desai in Sustain Food Syst 6(1):29–42, 2022; Park and Choi in Asia Pac J Public Health 35(1):87–100, 2023). Materials and Methods: Employing a questionnaire was conducted (Cite: Blaikie in Designing social research: the logic of anticipation. Policy Press, 2018). Data on 746 respondents in Coimbatore was collected through random sampling. A random sample was used to collect data ANOVA was employed in order to analyze the acceptance of the subject matter within participating regional groups. Reliability checks now await these groups of objects: The collection of characteristics used as stimulus materials need not be one that has changed at all over time—and maybe we can even retrieve some new measures for need from our own personal experiences about this effect on fatiguability! As Cronbach’s Alpha confirmed reliability (Papers: Cronbach [1]), the average gap score was employed to evaluate whether there was any difference between how customers expected that certain attributes would perform or appear and what is actually the case in practice (Editorials: Parasuraman et al. [2]). Results: ANOVA analysis showed significant differences in acceptability and socio-demographic factors with organic food. Significant differences based on age, education, occupation, family size, number of earning members, income, frequency of use, and sources of information were identified. All these elements drove and affected the perception of and behaviour by consumers, and highlighted the need for targeted marketing approaches which take these factors into account. Conclusion: Socio demographic factors significantly influence different variables that determine the acceptability of organic food. Education, occupation, family size and income play important role in this impact. Tailoring marketing strategies to aspects like educational campaigns, and income-sensitive pricing can lead to enhanced consumer engagement. When consumer needs are met and reliable information sources are made available, it will further promote consumers’ adoption of organic foods.