This article examines the effects of gamification and game based learning (GBL) approaches on student’s behavioural patterns and academic outcomes within the context of business education in Kerala. With the ever-evolving landscape of education, integrating gamified elements into traditional pedagogical approaches has gained significant relevance because of its potential to enhance engagement, motivation, knowledge retention and other learning outcomes among students. This study aims to analyse the behavioural shifts and academic performances resulting from the implementation of gamified and game-based learning tools and techniques. The study uses a mixed research approach, integrating qualitative and quantitative methods to thoroughly examine how gamification affects business school courses. Participants in this study were chosen using a multistage stratified sampling method. In the qualitative analysis phase, the responses of the focus group, consisting of 12 students, were recorded and analyzed. Quantitative data analysis was administered using primary data, constituting 380 responses through questionnaires. The findings demonstrate how gamification improves student behavior and learning outcomes, including performance, affective, cognitive, and behavioral outcomes. The results of the study provide important new information about how well gamification and GBL may increase student engagement, encourage constructive behavioral changes, and improve learning outcomes in business education in the Kerala region. Ultimately, the research endeavours to offer recommendations and practical implications for educators and institutions seeking to leverage gamified approaches for pedagogical enhancement and student success in business schools.