Digital payment transactions is the one of the very important element in the current digital market and e-commerce. However, there are many facets which of the customers digital payments patterns and it is one of the challenging for the marketer to identify the pattern of spending in the digital Arena. This research is carried out to understand and analyse digital payment transactions over period of year utilizing Prophet forecasting model. This is a secondary data based study. The current research makes observation of the Trends seasonality volatility in the transaction amounts and identifying the fluctuations using the predict you time series model. The result also indicates the cyclic pattern in few days and few months which are significant from other days and month. The current study also provides future insights on consumer behaviour studies and strategies to enhance marketing efforts.

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Prophet Model: A Comprehensive Analysis of Spending Patterns in Digital Payment Transactions

  • T. K. Sateesh Kumar,
  • M. S. Annapoorna,
  • Nidhi Arora,
  • Samuel,
  • A. Mary Magadalane,
  • Gulla Keerthi

摘要

Digital payment transactions is the one of the very important element in the current digital market and e-commerce. However, there are many facets which of the customers digital payments patterns and it is one of the challenging for the marketer to identify the pattern of spending in the digital Arena. This research is carried out to understand and analyse digital payment transactions over period of year utilizing Prophet forecasting model. This is a secondary data based study. The current research makes observation of the Trends seasonality volatility in the transaction amounts and identifying the fluctuations using the predict you time series model. The result also indicates the cyclic pattern in few days and few months which are significant from other days and month. The current study also provides future insights on consumer behaviour studies and strategies to enhance marketing efforts.