The invention of technology has made many changes in the consumers experience with Virtual Reality (VR) in the purchase of day to day activity of products or services. VR enhance experience of the consumers in the purchases. They directly interact with the present environment with reality. Virtual reality through the customer journey (VRCJ) refers to the use of computer-mediated interactive environments that may offer sensory input by businesses to engage customers, enhance relationships between consumers and brands, and promote desired consumer behaviors at every stage of the customer journey (Hollebeek et al. in Journal of Retailing & Consumer Services, In press, 2020).This made important implication in the consumer buying behavior. Hence, it is important to study the VR technology perception of the consumers with their perception in the buying process. This article given vital important in the consumer experience in the VR technology form the selected 150 respondents.