Purpose Today’s world is concentrating on three key areas: water shortage, medicine, and technology. It is one of the issues facing the world today is the water problem. One of the limited natural resource for supporting human life is water. More than 17 nations, particularly those in Africa, are experiencing severe water shortages similar to Day Zero. Global Warming and Climate Finance are the recent alerting term in the globe. Rain water collection and handling waste water are the two main ways to get beyond this obstacle. In order to improve future water availability and the risk of water-borne illnesses among households, this study attempts to provide an overview of the current trends in the technology-driven social media marketing strategy for overcoming the water shortage. The study discusses how viewers react to stimuli in different ways on various platforms. When social media is used effectively, a group’s internet presence may grow, giving charitable organizations’ operations more legitimacy. Social media offers a platform for persistent and active speech to assist groups with a stake in image control. Additionally, social media is utilized to build a network inside the organization and share data. Design/Methodology/Approach In this study, descriptive and analytical research designs were used. Through analysis and interpretation, the proposed study will track water usage, storage, recycling, and water stagnation reduction. The proportional random sampling method is the sampling strategy employed, and the samples are drawn from India’s Sivagangai District. Findings Based on the findings, some household respondents have a high level of awareness of the water situation, while others do not. Post-graduates have a greater understanding of RWH and waste water than those with less education. It was proposed that the serial producer raises awareness by including social welfare programs like RWH, WWM, and water born diseases spread by stagnated water. Originality Based on the data from the Tamil Nadu Water Supply and Drainage Board, Sivagangai, Pudukottai, Viluppuram, Madurai, and Nagapattinam are the top 5 districts in Tamil Nadu with the most water reservoirs. The districts in Tamil Nadu with the greatest levels of water pollution include Coimbatore, Ramanathapuram, Dharmapuri, Virudhunagar, and Sivagangai. Recent years have seen a decline in the annual rainfall, and household water needs in the Sivagangai District are substantial. The Sivagangai district has not yet seen the completion of a water management study. Research Limitations/Implications The current state of inappropriate water management use is identified in this paper. People in households do not understand how important it is to recycle water in order to fulfill the present water shortage and maintain future water demands. The illnesses brought on by inappropriate water disposal, such as RWH, pose a major risk to human health and are regarded as the biggest threat to human sustainability globally. Practical Implications The researcher’s conclusions support the need for more knowledge regarding water recycling and diseases brought on by water stagnation, as well as the provision of high quality drinking water going forward, particularly for men and children. Social Implications The direct consequences of the influence that is mostly connected to this study sought to determine the connection between waterborne illness and recycling, disposal, and water consumption. High RWH installation and maintenance costs, inadequate municipal planning and WWM practices, and national laws that discourage the reuse of treated wastewater for residential, agricultural, and industrial uses are the primary ramifications.