The article is dedicated to researching the influence of innovative blockchain technologies on strategic management of enterprise. With such trends can be seen developing around the world, digitalisation is now emerging as a game change for many businesses with increased need for accountability and transparency, and this is why blockchain is becoming one of the crucial tools in improving businesses. It creates new avenues for supply chains to become more leveraged, building customer trust and providing data security. The article examines the main areas of implementation of the features of blockchain technologies in the processes of strategic management, as well as their application to increase the transparency of financial settlements, efficiency of corporate decisions and the optimization of interaction processes with partners and suppliers. It also addresses the specific benefits provided by Blockchain regarding risk management, the provision of data security and the reduction of third-party expenses. The paper makes analysis of cases of successful implementation of blockchain technologies in various industries (finance, logistics and manufacturing) and examines the prospects of implementation of these technologies in the strategic management. With the examples and the theoretical approaches indicated in the article, we can evaluate the feasibility of implementing blockchain to enhance the management processes efficiency and create new competitive advantages for modern companies functioning in the digital economy.