Circadian rhythm is a 24-hour cycle of human physiology that governs various aspects of human behavior and cognition, including attention, mood, and performance. This suggests that daily physiological rhythms may influence an individual’s musical preferences and listening habits. The objective of this study is to investigate how musical preferences vary throughout the day and across seasons among the Indian population. To this end, we examined music consumption of the participants in terms of audio features by analyzing their one-year Spotify listening history to identify distinct diurnal patterns in music choices. Unsupervised clustering of musical features suggests that preference can be divided into four distinct time blocks: morning, afternoon, evening, and night. Besides, we extended the analysis by incorporating demographic information of the individuals under study. We also conducted a seasonal analysis to investigate potential differences in music consumption patterns between winter and summer months. It was found that individuals prefer music with positive valence, low arousal, and high danceability post-midnight. Additionally, loudness was recorded as the highest (maximum value) around 12 noon. Gender-based differences were also observed, with females perceiving music as slightly less energetic and less positive in terms of emotional valence compared to males, but showing a preference for higher acousticness. Age-based differences revealed that older individuals prefer music that is less energetic, less danceable, less loud, and more acoustic. These findings suggest that music preferences and perceptions vary based on gender and age, and that diurnal patterns play a role in shaping musical choices and listening habits. The findings can have significant implications for the music industry, particularly in creating tailored playlists and curating music to suit different times of the day. Furthermore, the analyses provide a framework for understanding the role of music in other cultures as well, allowing for cross-cultural comparisons, thereby showing how diurnal patterns and other physiological factors may influence culture-specific musical traditions.