Destination Zero—The Vision
摘要
Welcome to the future—a world reimagined by Zero. Inspired by Bill Gates’ provocative call for an “energy miracle,” this chapter catapults readers into the bold universe of Vision Zero. But here, “zero” is more than just emissions or waste—it’s the holy grail of human progress. The author masterfully connects a thousand dots—zero hunger, zero errors, zero prejudice, zero friction—and reveals a hidden movement already reshaping our world. With vivid, real-world examples from Apple’s carbon–neutral stores to Marks and Spencer’s Zero Bras to Patagonia’s purpose-driven model and Microsoft’s audacious decarbonization mission, we see how innovation is turning impossible goals into unstoppable momentum across industries, sectors, and society. This chapter is an invitation to think bigger: not just how we reduce harm, but how we design a planet where harm has no place at all. The chapter includes an interesting case study of Atos: Zero emails.