This chapter focuses on the task of understanding the nature of the problems that emerge through marketisation in Higher Education and the implications these have for the Humanities. It notes an insidious, but significant, shift in values within education away from being a democratic good for all and instead towards being objectified as a marketable product for credentialisation and research output. The chapter explores some of the assumptions that underpin the movement towards neoliberalism within Higher Education and some of the implications that this movement is having. It identifies precarity, marketisation, individualism, hyperproductivity, managerialism, academic capitalism, loss of public trust, and inequality as some of the many key problems that are arising. In addition, it suggests that part of the driving force behind these problems are the instrumentalisation and transactionalisation of education down to a bottom line of economic value. The chapter suggests that this is having a disastrous impact in the sector and that in the long-term the impact of these problems is self-defeating for Higher Education institutions. It suggests that we have started to think about education in financialised terms and in doing so we have reduced its value to a shadow of what it could be.