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This chapter examines how online television platforms have incorporated traditional broadcast dissemination practices through the 2020s. It shows how, despite their initial positioning as revolutionary alternatives offering personalised, ad-free viewing, many SVOD (subscription video on demand) services have increasingly adopted conventional broadcast elements, including appointment viewing for live events, weekly episode releases to encourage ‘water cooler’ interactions, and ad-supported subscription tiers. SVOD platforms on which the chapter focuses include Netflix, Hulu, Max, Peacock, Prime Video, Disney+, and Apple TV+. The chapter also reveals how the emergence of FAST (free ad-supported television) channels represents the replication of linear schedules within streaming contexts. The chapter examines Pluto TV as an example of a leading FAST channel. Rather than maintaining a clean break from television traditions, the chapter argues, online TV has matured into a hybrid form that strategically adapts broadcast’s distributional conventions online.

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Return to the Old Ways: Instituting Broadcast Practices of Programme Dissemination on American Online Television Platforms

  • 章节

  • 发表日期：

    2025年

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  • Anthony N. Smith,
  • Laura Minor

摘要

This chapter examines how online television platforms have incorporated traditional broadcast dissemination practices through the 2020s. It shows how, despite their initial positioning as revolutionary alternatives offering personalised, ad-free viewing, many SVOD (subscription video on demand) services have increasingly adopted conventional broadcast elements, including appointment viewing for live events, weekly episode releases to encourage ‘water cooler’ interactions, and ad-supported subscription tiers. SVOD platforms on which the chapter focuses include Netflix, Hulu, Max, Peacock, Prime Video, Disney+, and Apple TV+. The chapter also reveals how the emergence of FAST (free ad-supported television) channels represents the replication of linear schedules within streaming contexts. The chapter examines Pluto TV as an example of a leading FAST channel. Rather than maintaining a clean break from television traditions, the chapter argues, online TV has matured into a hybrid form that strategically adapts broadcast’s distributional conventions online.