My former student approaches me at a bar and claims college was a waste of money. I agree. It was a waste of money—for him. This chapter outlines how students may fail at college even if they pass their courses and earn their degree. This introductory chapter emphasizes the importance of strategically approaching college to become a marketable job candidate upon graduation. It highlights the competitive job market for communication graduates and introduces the concept that one can “fail college” even while earning a degree if they don’t gain relevant experience and skills. The chapter provides practical advice on crafting an effective resume, building campus connections, investing in trade publications, and avoiding common pitfalls like academic dishonesty. It concludes with an overview of upcoming chapters and action steps for readers to begin enhancing their marketability.