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This paper addresses the frequency and the sociodemographic characteristics of consumers who used digital platforms to make online purchases before, during and after the pandemic. To meet this goal three econometric models were applied through a quantitative methodology. The analysis enhance age as a key factor in the frequency of online purchases and that the consumer profile suffered changes before, during and after the pandemic. These results offer valuable insights enabling companies to redefine customer retention strategies in order to face the purchase frequency decrease after the pandemic period.

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Online Shopping Using Digital Platforms: Before, During, and After the COVID-19 Pandemic

  • 会议论文

  • 发表日期：

    2026年

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  • Ana Aleixo,
  • Elvira Vieira,
  • Ana Pinto Borges,
  • Bruno Miguel Vieira,
  • Amélia Brandão

摘要

This paper addresses the frequency and the sociodemographic characteristics of consumers who used digital platforms to make online purchases before, during and after the pandemic. To meet this goal three econometric models were applied through a quantitative methodology. The analysis enhance age as a key factor in the frequency of online purchases and that the consumer profile suffered changes before, during and after the pandemic. These results offer valuable insights enabling companies to redefine customer retention strategies in order to face the purchase frequency decrease after the pandemic period.