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Previous chapters described analysis methods for different kinds of data collected in conjoint studies. These studies typically utilize small samples (e.g., less than 1000 respondents). Situations arise when researchers need to develop or test new analysis methods required for large sample sizes. Fortunately, several developments have been made in methodologies that can be applied to conjoint analysis. This is an emerging area.

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Advanced Methods of Analysis (Machine-Learning Based and Other)

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  • 发表日期：

    2026年

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  • Vithala R. Rao

摘要

Previous chapters described analysis methods for different kinds of data collected in conjoint studies. These studies typically utilize small samples (e.g., less than 1000 respondents). Situations arise when researchers need to develop or test new analysis methods required for large sample sizes. Fortunately, several developments have been made in methodologies that can be applied to conjoint analysis. This is an emerging area.