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We saw in the previous chapter various methods for designing and collecting data in conjoint studies. The data collection procedure used almost invariably dictates the type of analytical method used in conjoint analysis. In addition, analysis methods depend on two major factors: the nature of the scale used for the dependent variable (preference) and the desired level of data aggregation.

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Analysis and Utilization of Conjoint Data (Ratings Based Methods)

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  • 发表日期：

    2026年

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  • Vithala R. Rao

摘要

We saw in the previous chapter various methods for designing and collecting data in conjoint studies. The data collection procedure used almost invariably dictates the type of analytical method used in conjoint analysis. In addition, analysis methods depend on two major factors: the nature of the scale used for the dependent variable (preference) and the desired level of data aggregation.