The current study aimed to examine the influence of applying green digital marketing initiatives, including communication and messaging, education and awareness, transparency and accountability, engagement and interaction, innovation and product development, data analytics and personalization, and measuring impact and reporting as an approach to driving sustainable consumer behavior. Quantitative methodology was adopted, and a questionnaire was self-administered by (469) consumers in Jordan. SPSS dealt with the primary data collected, and hypotheses were tested using multiple and linear regression. The study confirmed that green marketing could increase sustainability in consumers’ behavior. Green marketing communicates the idea of environmentally sustainable consumption with messages and campaigns establishing the importance of picking environmentally friendly products. Among the chosen sub-variables, it was seen that measuring impact and reporting was the most influential on consumer behavior, indicating that meaningful evaluation and reporting of impact in green marketing can motivate consumers to act green, buy from green organizations, and change society for the better through going green.