The Impact of Digital Transformation on Customer Satisfaction in Jordanian Commercial Banks
摘要
This study examined how digital transformation (monitoring and detection, biometric identification, and secure payment) affects Jordanian commercial bank customer satisfaction. The research community comprised of 12 Jordanian commercial banks; hence, the descriptive analytical technique was chosen to attain its goals. The study sample comprised customer service, public relations, and consumers. (180) questionnaires were provided to participants, and (156) were recovered. SPSS software was used to analyze the data, making it valid for statistical analysis. A statistically significant impact caused by digital transformation in its different aspects on customer satisfaction in Jordanian commercial banks was found, along with an increase in digital transformation application and customer satisfaction. Human capital must be increased to accelerate financial institution digitization, according to the report. Despite sophisticated technologies, human capabilities are essential to success in this profession.